Privacy Policy

Last updated: 01-02-2026

This Privacy Policy explains how Anna’s Wardrobe (“we”, “us”, “our”) collects, uses, shares, and protects your information when you visit or make a purchase from our website (the “Site”), contact us, or otherwise interact with us.

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

1) Who We Are (Data Controller)

For the purposes of applicable data protection laws (including the EU General Data Protection Regulation (GDPR)), the data controller is:

Anna’s Wardrobe
Email: info@annas-wardrobe.com

2) Who This Policy Applies To

This Privacy Policy applies to personal data relating to:

  • Visitors: people who browse the Site

  • Customers: people who place an order or attempt to place an order

  • Contacts: people who contact us by email, forms, chat, social media, etc.

3) What Information We Collect

A) Information you provide to us

Depending on how you use the Site, we may collect:

  • Name

  • Email address

  • Phone number (if provided)

  • Billing address

  • Shipping address

  • Order details (items purchased, size/colour selections where applicable)

  • Any message you send to us (customer support requests, etc.)

Payment information: Payments are processed by secure payment providers. We do not store full payment card details. Your payment provider will process your payment information according to their own privacy policy.

B) Information collected automatically

When you browse the Site, we may automatically collect certain technical information, including:

  • IP address

  • Device identifiers

  • Browser type and version

  • Time zone

  • Pages viewed and how you interact with the Site

  • Referring URLs and click behaviour

C) Information from third parties

We may receive information from third parties that help us run our business, such as:

  • Shopify (our ecommerce platform)

  • Payment processors (for payment confirmation and fraud prevention)

  • Shipping and logistics providers (to deliver your order)

  • Analytics and advertising partners (where enabled)

4) Why We Use Your Information (Purposes)

We use personal information to:

  • Process and fulfil orders, including shipping, delivery updates, and customer support

  • Communicate with you about your order (confirmations, dispatch notices, service messages)

  • Provide customer service, respond to requests, and handle returns/refunds

  • Operate and improve the Site, troubleshoot, and maintain security

  • Prevent fraud and protect the Site, including screening orders for risk

  • Analyse Site performance and understand how visitors use the Site

  • Marketing (only where allowed): send newsletters or promotions if you have opted in, or where permitted by law (you can opt out at any time)

5) Legal Bases for Processing (GDPR)

Where GDPR applies, we process personal data based on one or more of the following legal bases:

  • Contract: to fulfil your order and provide the services you request

  • Legitimate interests: to operate our business, improve the Site, prevent fraud, and maintain security

  • Consent: for certain marketing communications and some cookies/trackers (where required)

  • Legal obligation: to comply with tax, accounting, or other legal requirements

6) Who We Share Your Information With

We may share personal information with trusted third parties to run our business, including:

  • Shopify (to host the store and process orders)

  • Payment providers (to process payments and help prevent fraud)

  • Shipping/logistics partners (to deliver orders and provide tracking)

  • Service providers (IT support, analytics, email tools, customer support tools)

  • Professional advisors (legal, accounting, financial—where necessary)

  • Authorities where we are legally required to disclose information or to protect our rights and customers (e.g., fraud investigations)

We do not sell your personal information.

7) Cookies and Similar Technologies

We use cookies and similar technologies (like pixels and tags) to:

  • Keep the Site working properly (shopping cart, security, page functionality)

  • Remember preferences (e.g., language/region)

  • Understand how visitors use the Site (analytics)

  • Measure advertising performance (where enabled)

You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

If you use Shopify-hosted checkout, Shopify may also use cookies and similar technologies as described in their privacy documentation.

8) Advertising and Analytics

We may use analytics tools (e.g., to understand traffic and improve performance). If we run ads, we may also use advertising tools that help us measure conversions and show relevant ads.

Depending on your location, you may see cookie consent options that allow you to accept or reject certain non-essential cookies.

9) International Transfers

Some of our service providers (such as Shopify and certain payment/technology partners) may process data outside Ireland and the EU/EEA. Where personal data is transferred internationally, we take steps designed to protect it (for example, relying on recognised transfer mechanisms such as Standard Contractual Clauses where applicable).

10) How Long We Keep Your Information

We keep personal information only as long as needed for the purposes described in this policy, including:

  • To fulfil orders and provide support

  • To comply with legal obligations (such as tax/accounting requirements)

  • To resolve disputes and enforce agreements

When we no longer need your data, we delete it or anonymise it where appropriate.

11) Your Rights (EU/EEA & UK Visitors)

Depending on your location, you may have rights including:

  • Access to your personal data

  • Correction of inaccurate data

  • Deletion (in certain circumstances)

  • Restriction or objection to processing (in certain circumstances)

  • Data portability (in certain circumstances)

  • Withdrawal of consent (where processing is based on consent)

To exercise your rights, contact: info@annas-wardrobe.com

We may need to verify your identity before fulfilling certain requests.

12) Marketing Preferences

If you opt in to marketing emails, you can unsubscribe at any time by using the unsubscribe link in the email or by contacting us at info@annas-wardrobe.com.

Even if you opt out of marketing, we may still send important service messages (such as order confirmations and shipping updates).

13) Children’s Privacy

Our Site is intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

14) Security

We take reasonable measures to protect personal information, including administrative, technical, and physical safeguards. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

15) Third-Party Links

Our Site may contain links to third-party sites (including social media). We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing them with personal information.

16) Complaints

If you have concerns about how we handle your data, please contact us first at info@annas-wardrobe.com and we will do our best to resolve it.

If you are in Ireland or the EU, you may also have the right to lodge a complaint with your local data protection authority. In Ireland, this is the Data Protection Commission (DPC).

17) Contact Us

For questions, requests, or privacy-related concerns, contact:

Anna’s Wardrobe
Email: info@annas-wardrobe.com